Our Story
From the founder
Falling for Dainty was born from my love for creating pieces that feel meaningful; jewelry designed to be lived in, loved, and layered with the moments that matter most.
Every piece is thoughtfully made to remind you that beauty is often found in the smallest details — in the simplicity, in the subtle shine, and in the everyday moments we sometimes overlook.
What started as a passion project has grown into the sweetest community, and I feel endlessly grateful to create pieces that become part of your story. Whether it’s a gift, a milestone, or just because — thank you for choosing to wear and share Falling for Dainty.
love and sparkles,
Brooke Foster
Founder, Falling for Dainty
The brand and values
Falling for Dainty is a fine and semi-fine contemporary jewelry brand built on three core pillars — quality, affordability, and community.
We’re committed to using top-quality materials while keeping our pieces accessible, bridging the gap between fine jewelry and everyday wear. As Sonoma County’s original permanent jeweler, we’re proud to create jewelry designed to last.
Beyond the jewelry, we care deeply about our customers and the meaningful connections we build along the way. Every interaction is handled with integrity, transparency, and genuine appreciation.
Every dainty detail matters.
It takes a village
Falling for Dainty has always been rooted in connection — inspired by the people, places, and moments that mean the most. From the very beginning, my husband Cameron and I dreamed of building something special right here in our hometown of Healdsburg — a place that has shaped who we are and continues to inspire everything we create.
It’s truly been a family effort — with the love and support of our family, friends, and this incredible community who have shown up for us every step of the way. Whether you're cheering us on through each new collection, or stopping by the store just to say hi — we’re so grateful for this village.
And of course, we can’t forget our sweet pup Harry, who’s become the best little shop dog and part of our story, too.
Falling for Dainty is more than just jewelry — it’s a reflection of the love, hard work, and small-town roots that built it. Whether you’ve been with us from the start or are just finding us now, you’re part of our story — and we’re so thankful you’re here.