Our Story

The Brand:

Falling for dainty is a fine and semi-fine contemporary jewelry brand that bridges the gap between quality and affordability. Our collection is a blend of both our own handmade pieces and carefully curated ones. We believe the very best jewelry speaks softly. Each piece features simplicity, and elegance at the forefront while still incorporating those chic trendy styles. 

Our Values:

From using top-quality materials to our customer-centric focus, we treat every interaction and decision with integrity and transparency. Our ultimate goal is your customer satisfaction. Equally, creating jewelry that lasts, and reducing the impact in the fast-fashion industry is of high value to us. 

Our Story:

Brooke Gabrielian, founded falling for dainty in May 2018. Following her artistic background she started making jewelry as a way to pay for college. This quickly turned into a full-grown business. Falling for dainty now has a brick and mortar location in Downtown Healdsburg where Brooke grew up. Falling for dainty is also in a variety of stores across the US. Brooke, her partner Cameron, and their dog Norman live in Sonoma County. They enjoy hiking, traveling and being foodies.